The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.

FEATURED ARTICLE

Old merchandising practices don’t work in the new normal: Here’s why

The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. Trax Dynamic Merchandising leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.

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Latest updates

Eyes on the consumer, hands on the keyboard: The mantra in CPG Analytics

In our quest to find out how the analytics and insights space is evolving in the consumer packaged goods (CPG) industry, we recently spoke with some trail-blazing analytics executives. We...

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How Mars Petcare drove category growth with Trax

How Mars Petcare drove category growth with Trax’s shelf insights and dynamic merchandising solutions.

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3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

For one CPG brand struggling to maintain on-shelf availability at the peak of the pandemic, Trax’s dynamic merchandising model of using a flexible workforce was the answer.

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6 ways retailers can benefit from crowdsourced labor

Trax Dynamic Merchandising gives retailers several advantages by combining industry-leading technology with Trax Flexforce — an on-demand, flexible workforce.

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How retailers can ensure shopper retention in the omnichannel era

With the surge in online shopping, how can grocery retailers keep customers coming back for more? By ensuring on-shelf product availability and reducing the need for substitutions.

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Why you should switch over and upgrade your merchandising solution today

Upgrade your merchandising model with Trax Dynamic Merchandising and Flexforce — the modern, flexible and on-demand merchandising solution.

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Why CPG leaders build Perfect Stores

In this blog, we explain why Perfect Stores are more relevant than ever and how to optimize their impact.

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Closing the gap — How improving shelf visibility increases CPG sales

Poor retail execution is a major reason consumer packaged goods (CPG) brands struggle. New technologies such as Image Recognition can help them meet this challenge, yet many CPG companies still default to manual checking. For anyone who develops, executes or advises on sales strategy, keeping up with the latest ways to ensure constant shelf visibility is a must. 

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How to build a perfect store in retail: 5 steps to drive sales growth

A perfect store strategy allows brands and retailers to create an enhanced shopping experience that helps shoppers find what they are looking for quickly and trigger impulse purchases. Find out how to create the perfect store program.

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How retail brands can win this holiday season

In order to maximize influence on in-store shoppers’ purchasing decisions, brands and retailers must implement effective merchandising strategies and ensure that these promotions are not only thoughtfully displayed but also strategically driven.

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Marketing Director, Retail & Merchandising Solutions
Lee is the Marketing Director, Retail & Merchandising Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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