CPG Category Management Solution - Smarter Category Management

Gain actionable in-store insights to improve category performance.

Better together

Provide data-led recommendations to stimulate clients’ category growth.

Pictures make perfect

Use Computer Vision tools to achieve your Perfect Store targets.

Be a category hero

Image-recognition data and analytics provide in-depth measures of how you stack up against category leaders… and how to capture their share.

trax management process

Better together

Help retail partners kickstart sales across locations. Use unbiased category data from across the shelf — and across the region —
to give stores the market-trend insights they need to succeed.

Benchmark positioning and performance

Accurately compare your market share to competitors’, see which SKUs are most productive, and visualize which brands are — and are not — at eye level on shelf.

Relax through resets

View resets as opportunities not risks. Understand how they affect the category and your products, see which adjacencies increase sales, and determine ideal spacing.

See how Trax helps
trax retail execution

Pictures make perfect

Strategy becomes reality when you integrate your Perfect Store KPIs into Trax’s platform. Our solution precisely measures actual execution, compares the results, and provides efficient tools for hitting every target.

Made to measure

Computer Vision technology gathers real-time images from stores and transforms them into data that matters. Intuitive dashboards reveal the most important errors for field teams to quickly correct to effectively grow your category.

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Innovative solutions designed for category management teams

shelf pulse
Shelf Pulse
Shelf Pulse by Trax and Nielsen

Combine shelf and EPOS data to optimize your category strategies, outsmart competitors, and get...

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Trax Retail Execution
trax retail execution
Trax Retail Execution

Powered by the industry’s leading Computer Vision technology, Trax Retail Execution is the ultimate...

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Speak to a CPG expert

Othilie Nicod

Othilie Nicod

SVP, Product Marketing CPG

As SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.

Tamas Lupkovics

Tamas Lupkovics

Director of CPG Solutions

As the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.

Recommended reading

products in shelves

How to optimize your category assortment using shelf data

There are two dimensions to product assortment: product breadth and product depth. The number of different lines kept in stock determines product breadth, and product depth measures the number of units of each line.

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“The missing link”: Leveraging in-store execution data to inform category strategy

The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.

Read More

Webinar: How to Use Shelf Data to Become Your Retailer’s Trusted Advisor in...

In collaboration with CMA and SIMA, Trax US VP of Sales Leor Teichmann sheds light on how CPG brands are gaining visibility into category, competitor and brand performance by leveraging shelf data and insights

Read More

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