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Innovative Marketing Tools to Reward Customer Loyalty
Reach new shoppers and incentivize ongoing loyalty without eroding margins.
Reach out and reward
With Trax’s Shopkick app, CPG companies can boost engagement, incentivize loyalty, and drive incremental spending with rewards, not discounts.
Better for brands
The Shopkick app uses reward points (called “kicks”) that are redeemable for gift cards instead of discounts. This encourages customers to buy products at full price, preserving brand equity.
Be irresistible
Kicks are earned by watching in-app videos, scanning products in store aisles and purchasing in person or online. Consumers begin to favor the brands that reward them.
Shopkick curated engaging in-app content to reach consumers at home and build product awareness before their visit to the store. Once in store, Shopkick used rewards-based kick incentives to guide shoppers to the product at shelf, direct attention away from competing brands, and drive consideration in the aisle.
Interactive experiences
By rewarding interactions throughout the shopping journey, our omnichannel platform allows you to tell your brand story at every step, from awareness through to consumption.
A pick-up is worth a thousand words
Even great ad campaigns have a tough time influencing shopping habits. Shopkick provides a perfect solution for getting new products into customers’ hands
and carts.
Pay for performance
Shopkick is one line on your marketing budget that’s easy to justify. You only pay for verified engagement, so you’ll know exactly how much ROI you get from your investment before the campaign even starts.
Evolve your campaign with data
See how the ads and incentives that shoppers view affect the likelihood they’ll make a purchase, then adjust your program accordingly.
The solution designed for progressive shopper-marketing teams
Speak to a CPG expert
Othilie Nicod
SVP, Product Marketing CPGAs SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
GET IN TOUCH
Tamas Lupkovics
Director of CPG SolutionsAs the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
Innovation Summit 2020 – Shopkick
Social distance customer engagement strategies, Brad Godwin, RVP, Shopkick (A Trax Company)